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FASHION BRAND MAX & JAN LAUNCHES NEW LIFESTYLE DESTINATION IN THE MARRAKECH MEDINA

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HAMZA HAIKALANE

After 10 successful years it is time for the Moroccan based fashion and lifestyle brand MAX & JAN to open the doors to the largest concept store in Marrakech. This new and unique flagship store will feature all the MAX & JAN collections as well as selected lifestyle brands and will also boast a large roof top restaurant.

The ethnic chic fashion and lifestyle brand MAX & JAN is the creation of Belgian/Swiss design duo Jan Pauwels and Maximilian Scharl. Today MAX & JAN is established as a leading design brand combining Moroccan heritage and craftsmanship with international fashion and flare.

The new flagship store will open on April 7 with a floor surface of 1200 m2. It is an expansion of the current concept store location in to the neighbouring property, that is a unique Medina palace once owned by the Mayor of Marrakech. This area is the most vibrant and happening part of Marrakech and the new expanded MAX & JAN flagship store will create a lifestyle destination of international standards.

On the roof terrace of the flagship store MAX & JAN will open a new stylish and relaxed restaurant with 100 seats, serving organic and locally sourced soul food. There will be both Moroccan and international dishes on the menu and the restaurant will have the same opening hours as the Flagship store, between 10.00 and 19.00. The vision is to be a foodie destination and hang out for people interested in fashion, food and fun.

“The new MAX & JAN flagship store is the go-to destination for both women and men when it comes to fashionable cruise wear, stylish casual wear, ethnic chic accessories and hand-picked interior design items.” says Maximilian Scharl.

MAX & JAN is all about colours, glamour and joy. We have a laid-back approach to the conventional fashion industry but are dead serious about design and quality” explains Jan Pauwels.

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